Sharp strategy.
Fearless design.

Whether to create something new or transform something that no longer makes sense.
We deep dive into what already exists to reveal all that can still be. In this place we find the best opportunities to develop winning brands that boost our clients’ competitive edge.

Fashinnovation NYC, fostering the future of fashion business

Up Study, the leading education agency in Australia

MUV, the brazilian fintech changing the way people invest

Radisson Red, the cosmopolitan global hotel chain 

MyDearCar, an app created by women to women

Linoleum and the power of urban independent creators

Outcast Ventures, investing in the future of the food system

Vevoat, challenging the boring IT market

Backdoor, the global humor troupe from Paramount

Lumiata Eyecare, the state of art in Oftalmology

The branding agency behind
visionary founders and c-levels

Observe is a premier branding agency that specializes in creating and managing world-class brands. 

We believe that building a strong brand requires a perfect balance between creativity and strategy. Our team of experts has extensive experience in creating and evolving brands that are unique to their markets and cut through the noise to stand the test of time.

We are a global branding hub with offices in São Paulo, Miami and Vancouver, with access to a network of talented peolpe across the globe, ready to make your brand work.

Working with us, who you see is who you get. Our partners get involved in all projects, from initial stages to the final delivery. This makes the difference.

Track Record

Gustavo and Observe are incredible partners that have helped us a lot to concatenate ideas and our ambitious plans. They have been strategic partners in the constant (re)design of Porta dos Fundos to reap perennial and disruptive results.

Christian Rôças
CEO @ Backdoor (Paramount)

With a strategic and integrated look at global businesses, Observe guided us in a theoretical and practical action plan, customized to our reality for: brand repositioning; growth plan and new revenue lines. There are consultancies that deliver presentations. They delivered a plan for results.

Marcelo Guimarães
CEO @ Fashinnovation NYC

Observe’s work was instrumental in launching Outcast Ventures. The process has brought us complete branding and positioning clarity, which is essential to compete on the global stage. Impeccable planning, method and execution. Exceptional result.

José Rodolpho Bernardoni
CEO @ Outcast Ventures

There is definitely a special approach on Observe’s work. We discovered a unique and true positioning for Up Study and gave life to a new brand identity. The dynamics were engaging and revealed our essence.

Marina Ribeiro
CEO @ Up Study


Brand Strategy

. research and insights
. segmentation
. ecosystem
. essence and purpose
. value proposition
. brand attributes
. positioning
. brand architecture

Brand Identity

. naming
. logo & visual identity
. verbal identity
. soound identity
. packaging design
. interface design
. space design
. service design

Brand Activation

. go-to-market strategy
. comms plan
. editorial strategy
. message development
. special projects
. employee engagement
. culture workshops 
. creativity bootcamps

Drop us a line.
Let's make it happen.