For us, a strong brand revolves around a clear and authentic point of view.  One powerful enough to forge meaningful connections. These connections are brought to life through impactful design, compelling words, and bold ideas.

There’s been a lot of talk about branding frameworks, and let’s be honest—too many branding and design projects are weighed down by BS and irrelevant fluff. Branding isn’t about cramming 200 slides into a brand book.

Strong brands are simple.

That’s why we developed Brand State of Mind®, our proprietary methodology. Over the past seven years, we’ve refined it into an effective and holistic approach to branding.

Brand State of Mind® is the heart and soul of what we do and operates at the intersection of three key layers:

Angles: To define your brand’s angles, we focus on simple yet crucial questions:

Who are we at our core?
Why are we here?
Where are we heading in the coming years?
What future do we envision?
How do we challenge the status quo?
How do we want to be perceived?

Words: the first, and often most intentional, layer of any brand. Yet they’re frequently overlooked in branding projects. Beyond verbal identities, we craft enduring messaging systems that ensure your communications resonate and create the desired perceptions with your audience.

Design: we believe in design that’s simple, original, and functional. Without consistency, a brand can’t grow. Complex design only creates confusion, while distinctive design always challenges convention and leaves a mark.