Fashinnovation
Driving Innovation in
the World of Fashion​

About

What if we created a platform to foster innovation in the fashion industry? This was the question that inspired entrepreneurial couple Marcelo and Jordana Guimarães to create Fashinnovation.

Since then, the platform has achieved numerous milestones, capturing the attention of brands, industry professionals, and enthusiasts alike.

By the time we were introduced, Fashinnovation had already hosted two events during New York Fashion Week and was looking for a branding agency to uncover its essence and define its market positioning.

Our Role

Brand Strategy
Verbal Identity
Editorial Strategy
Comms Strategy

Elementos Gráficos Branding
Ensaio fotográfico Fashinnovation
Agência de design da Fashinnovation
Branding Fashinnovation
Logo Fashinnovation

Working with brand ecosystems

From the discovery and diagnostic phase, there was a clear understanding of the key players in this broad ecosystem. The importance of community in initiatives that drive innovation could not be overlooked in Fashinnovation’s new positioning.

Innovation is never a solo endeavor. Human connections are the key to creating initiatives that generate positive impact.

Fashinnovation’s new visual identity highlights the central role of people, the beauty of diversity, and the power of expression.

We collaborated with designer Vinícius Monteiro to bring to life a brand strategy crafted by many hands.

Oskar Metsavaht, da Osklen, no branding da Fashinnovation
Identidade Visual Fashinnovation Branding
Cracha Fashinnovation
Design de marca Fashinnovation

Team:
Gustavo Arbulu
Isa Ribeiro
Rodrigo Grecco
Estúdio Viralata