Creativity holds undeniable transformative power, and creators play a fundamental role in the new economy. Linoleum was born with the mission to connect a network of small entrepreneurs aligned with the urban lifestyle.
Whether it’s music, art, content, services, or products, what truly matters are the compelling stories behind local producers and service providers who independently challenge major markets.
From this vision came a platform designed to foster the independent economy, providing space, audience, and pathways to bring collaborative productions to life through capsule collections.
Unbound by traditional business models, Linoleum faced the challenge of creating a relevant brand, firmly rooted in its beliefs and clear in its purpose.
We were tasked with unlocking the project’s potential and guiding the strategic pillars that shape its brand strategy.
