Outcast Ventures:
Investing in the Future of the Global Food System

About

We are living in a moment of euphoria within the entrepreneurial ecosystem. Startups are receiving funding like never before, and unicorns are emerging everywhere with sky-high valuations. This is a good thing—capital plays a fundamental role in driving the innovation created by entrepreneurs.

However, among all the sectors benefiting from Venture Capital funding, there is one that curiously remains underrepresented in the statistics yet impacts the lives of every one of the 8 billion people on this planet: the food and beverage sector.

The global food system is riddled with inefficiencies: food insecurity, waste, and environmental impacts, to name a few. At the same time, there are visionary entrepreneurs dedicating their lives to solving these problems and transforming the economic dynamics of the sector.

Yet, many of these entrepreneurs struggle to access capital, and countless promising businesses fail as a result. In this context, Outcast Ventures was born—a global investment firm with a mission to bridge the gap between foodtech entrepreneurs and the capital they need to thrive.

Our Role

Brand Strategy
Message
Visual Identity
Editorial Approach
Interface Design

Investing in the future of food

Outcast Ventures believes in a future where foodtechs will revolutionize the way food is produced, distributed, and consumed, playing a leading role in overcoming the inefficiencies of the global food system.

This vision guided the entire brand positioning process. While Outcast had a clear purpose, the challenge lay in building a reputation strong enough to attract investors who are currently focused on other sectors.

The communication plan was driven by a comprehensive editorial strategy, fully committed to generating knowledge through research, addressing misconceptions, and overcoming resistance to investing in the foodtech sector.

Team:
Gustavo Arbulu
Isa Ribeiro
Rodrigo Grecco
Julien Dubois