Work

We’re a global branding and design studio
working closely with clients who dream big
and believe in the power of creativity.

extraordinary

OBSERVE is the ideal partner to create something extraordinary. We’re in this to make the difference, no matter if we’re creating something new or transforming what doesn’t make sense anymore.

Our work is about building invisible bridges that amplify the competitive advantage of our clients. That’s the essence of branding. And that’s the aim of design.

By truly understanding the social and cultural dynamics shaping the world, we create brands that adapt and grow. We observe, study, learn, and transform ideas into work that stays ahead of the curve.

services

Research & Insight
Positioning
Brand Narrative
Brand Voice
Naming
Message
Visual Identity
Editorial Design
Packaging Design
Creative Direction

founders' message

Hello, Gus speaking here. Seven years ago OBSERVE was just an ambitious idea, but now we’re real, working with clients all around the world creating extraordinary brands that people actually care.

From day one, our philosophy has been simple: bold ideas supported by sharp strategy deliver lasting results. For us, success is about more than just beautiful work: it’s about building brands that resonate, inspire, and stand the test of time.

If you choose to work with OBSERVE, I’ll be directly responsible for your project, leading a talented and diverse creative network with experience in different markets and categories.

contact

For general inquiries, partnerships, or institutional matters, please contact us at hello@observebranding.com

For collaborations or work-related opportunities, please send a message to people@observebranding.com

São Paulo
Rua Bagé, 204
Vila Mariana

New York
524 Broadway
Lower East Side

London
3 Waterhouse Square 138 – 142
Holborn

OBSERVE®. All rights reserved. 2025.

Services
Glossary
Education